FREEHOLD, NJ — Jan. 6, 2025 — Distinctive Living, a national senior living management and development company, has announced the reorganization of its executive team with the appointment of Kristina Vance as Vice President of Sales and Erin Richey as Vice President of Marketing.
As Vice President of Sales, Vance will oversee Distinctive Living’s sales initiatives and focus on driving census growth across the company’s growing portfolio of world-class operators of independent living, assisted living, and memory care communities. As Vice President of Marketing, Richey will align marketing activities with sales goals and expand Distinctive Living’s in-house digital and creative capabilities.
As a seasoned sales leader in senior living, Vance is passionate about motivating associates to form a winning culture. She consistently achieves sales targets by perfecting sales processes and building high-performing teams. Most recently, as Vice President of Sales and Marketing at Etros Management Firm, she improved occupancy across 30 properties spanning four portfolios.
In her former roles as Senior Regional Sales and Marketing Director of Validus Senior Living and District Director of Sales at Brookdale Senior Living, her demonstrated ability to generate results has led to numerous accolades and awards for sales excellence.
Richey brings more than 15 years of senior living marketing experience to Distinctive Living as well as expertise in the digital space. As founder of Matura Marketing, a senior living digital marketing agency, she spearheaded marketing campaigns for national and regional multi-property providers of senior living, including Sonata Senior Living, AgeWell Solvere Living, and Bridge Senior Living. From search engine marketing (SEM/SEO) to marketing automation and social media, she is skilled in the art of applying analytical tools and full-funnel strategies to create quantifiable results, lending Distinctive Living and its partners a competitive advantage.
The duo are heralding a period of transition both within Distinctive Living and in the expanding senior living space. Following the acquisition of Validus Senior Living in April 2024, Distinctive Living’s footprint has continually grown to include more than 38 operating assets with additional plans for new development underway.
Under the leadership of CEO Joseph J. Jedlowski, Distinctive Living is committed to building value for its partners and driving excellence across all aspects of operations. “As we continue to bring assets online, expand our reach, and enhance capabilities in 2025, reorganization positions us for strategic growth in a pivotal moment of time.” Jedlowski stated.
Distinctive Living’s vision for restructuring began the addition of Executive Vice President and COO Shelley Esden in August 2024. The lynchpin of the company’s reorganization strategy, Esden has been instrumental to change management, ensuring strategic realignment with the company’s operations and capital partners.
“The appointment of Kristina and Erin to executive management assures investors more successful outcomes in sales and marketing. Together they bring a one-two punch with a powerful impact and underscore our commitment to embrace innovation and data-driven solutions with specialized talent working collaboratively in their respective areas of expertise,” said Esden.
About Distinctive Living
Distinctive Living is a national senior living owner, developer and management provider committed to partnering with operators of senior living and positioning them as world-class providers in the active-adult, independent living, assisted living, and memory care sectors. To learn more, visit www.distinctive-liv.com and www.distinctivedev.com.
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