Erin Richey
Erin brings extensive expertise in senior living digital marketing to her role as Vice President of Marketing at Distinctive Living. As a former founder of a senior living digital marketing agency, Erin has dedicated her career to assisting operators in increasing census, occupancy, and revenue.
At Distinctive Living, Erin oversees the strategic direction and execution of all marketing initiatives, supporting occupancy and revenue growth. With a comprehensive understanding of every point in the senior living customer journey, Erin excels at transforming complex data into actionable insights that drive quantifiable results. Her strategic oversight has improved KPIs for operators such as Bridge Senior Living, AgeWell Solvere Living, and others. She holds a BA in Marketing from Queens University and advanced certifications in Google and marketing automation platforms.
